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《國際產業》美網購銷售額，上周末大增37%
Dec 25th 2013, 03:01

《國際產業》美網購銷售額，上周末大增37%
2013/12/25 11:01時報資訊

【時報-記者柯婉琇綜合外電報導】根據市場調查報告，美國實體零售商的年終銷售成績果然不盡理想，而網購市場的欣欣向榮再度成為產業亮點。

賣場客流調查公司ShopperTrak周一表示，截至周日（22日）的關鍵購物周，零售商店的店內銷售額減少3.1%，來客數大減21%，再度顯示網購市場榮景可期。

IBM Digital Analytics報告指出，從上周五至周日為止，美國網購銷售總額較去年同期大增37%，其中行動客流量占整體線上客流量的五分之二。透過行動裝置的採購，使行動銷售額成長53%，占所有網購銷售額的21.5%。

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